The Definitive Mid-Century Modern Populuxe Film

“The definitive populuxe film. This Jam Handy produced, Chevrolet sponsored technicolor movie, was designed to get the American public ready for the 1959 Chevy Impala. Just a decade earlier, car companies were producing one model, and you kept it as long as you could. Now, there were options, and colors, and and you wanted the new model every year. Some may call this propaganda. Hell, it was made by Chevrolet, did you NOT think there would be cars in it. GM’s agenda in no way detracts from the mid-century magic in this film. This is straight up vintage eye porn. If you’re into atomic age design and mid-century minimalism, then this is your Citizen Kane.” – ZarakPhoto