Meet Beefcake Jesus Ruiz!


Jesus, how did your attraction to the Bear culture and how come about?

“I enjoyed the inclusiveness of our community and fight hard to make sure we extend the olive branch to everyone. I also grew up spending the summers in Mexico on a ranch watching all the Tall,Dark,Sweaty,Hairy men on horseback….. I’m sorry what was I saying?”


Location: Anaheim,CA

Height: 5’8”

Hair: DARK AND THICK! Shave my head usually

Eyes: Brown

Sign: I’m a Pieces


Fitness Routine: I am not a fan of gyms and prefer outdoor activities and enjoy hosting hiking groups for bears in my area on a weekly bases.

Occupation: Logistics and Operations Clerk for LUX BUS AMERICA TOURS

Hobbies: MUSIC FESTIVALS, Hiking, Camping, comedy shows, weed

Guilty Pleasure Snack: Caramel Cheesecake Bites from Del Taco. If you haven’t tried them, do yourself a favor.


TV Faves: Walking Dead, Raising Hope, Celebrity Apprentice, and Face off on Syfy

Last good movie you saw: I’ll let you know when a good one pops up? HEYOHHH!

Currently Reading:I feel like a geek for saying this but I’m currently in the middle of Hunger Games

Turn Ons: Confidence,MANNERS, Goal driven, Passionate, Hairy, Older Men, BIG BUBBA BUTTS

Turn Offs: Gym Queens! Small stomachs and six packs, Socially awkward people.

Personal Statement: I’m very thankful to have had someone mentor me at a young age and taught me the importance of participating in your community. I would advise anyone to find a local charity or non-profit in your area to volunteer for. I love you all and would love to see a stronger Gay Community who supports one another regardless of how masculine one is. ONE LOVE!

A New Year – A New You

Well brethren, we’ve made it through the Holidays. The last of the Christmas cookies have been gobbled up. No more left over turkey and dressing. The New Year’s Eve hangover has subsided. How’d you do? Did you over indulge? Take it easier this year? Maybe somewhere in between a little cheating on your diet and gorging out?


Most of us fall somewhere in between. I know, I know – who wants to be reminded of those oh-so-typical New Year’s resolutions. I’m going to save more money. I’m going to spend more time with family. I’m going to get back to the gym. Sigh. Well, if you had to start with just one, getting yourself into your favorite health club or beginning an exercise regimen is probably the most realistic resolution you can achieve.


We all know the benefits of exercising. It’s good for our health. It improves our mood and lifts our self esteem. It also can be great for social interaction. Who knows, you might just find that dreamy muscle-bear soul-mate in the locker room. We all know exercise good for us, but sometimes it’s so damned hard to get motivated.


Maybe what you need is a fresh workout wardrobe. Sometimes something as simple as a new pair of shoes or a great looking warm up outfit can help you get those feet out the door and into the gym. There are many great new styles of workout clothing available at this time of year. Let’s take a look at some options.

Most major labels have larger sizes for bearish physiques. Nike, Under Armour, Adidas and Puma are some of the more popular brands. Check your favorite websites for selections as they are more likely to stock the larger sizes we like. Let’s review some of the new gym wear trends for 2015.

Under Armour has a great selection of shirts and tanks for working out. If you’re more likely to get your heart rate up in the great outdoors, their Cold Gear line is great, especially if you reside in the chillier climates. They feature a wide selection of fleece hoodies and warm up pants that will keep your buns warm on the snowy running trail. Plus, their website has a nice outlet selection. Check it out at Sizes run up to 3XL.

Image courtesy of

Want to workout inside? You might just like Nike’s new like of training gear at If you sweat a lot while training like I do, you’ll appreciate their Nike Dri-FIT line of clothing. The fabric used in this line is designed to wick away moisture from your body, making the workout experience more pleasurable. And their designs are really colorful and eye-popping. From long sleeve, short sleeve or sleeveless designs, you’re sure to find a style that fits you.

Image courtesy of

When it comes to shoes, I really like what Puma is offering this year. They have such an eye for style without sacrificing comfort or performance. Take a look at their new Nightcat line of footwear at The reflective material make these shoes perfect whether your exercising indoors or out. They’re made for running but are perfectly suitable for weightlifting as well.

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Whatever it takes to get you off of the couch or out of bed to get back in shape, remember these famous three words from Nike:

Just do it.

Writer and Style Bear John R. White contributes regular columns on men’s fashion, grooming and lifestyle for the Bear community.
Writer and Style Bear John R. White contributes regular columns on men’s fashion, grooming and lifestyle for the Bear community.

Underwear Bear Tee is back in stock!

Modeled by Robert Pierce Photo by Rey Rey's Photography
Modeled by Robert Pierce
Photo by Rey Rey’s Photography

Our Underwear Bear Tee is back in stock!
$20 + Shipping from our Modern Bear Store:

Modeled by Kyle McCann. Photo by Rey Rey’s Photography
$20 + Shipping from our Modern Bear Store: